How to get more attendees to my virtual events using Brand Identity

You’re looking to attract attention and increase your engagement for your virtual event, but you’re unsure how to achieve this.

Getting visible and ensuring your business has a strong brand awareness is an ideal route to go down, making your brand look professional, trustworthy and have a memorable identity.

What is brand identity?

If you want to build brand awareness for your event its important you have a strong brand identity.

A brand isn’t just your logo. It’s the whole package, how you look, feel and talk. Your brand is a personality and it should show itself throughout your business, in all internal and external communications. Your audience should be able to catch a glimpse of your marketing and recognise you instantly.

Your brand not only distinguishes your services and products from other companies, but it also makes you memorable and helps your client decide if they should to buy from you and the experience they expect to receive.

Keeping your brand consistent is vital

You’ve invested in a great brand and ensuring consistency is vital for building brand awareness. Your event visuals, collateral and other marketing assets should all be sending the same message with the same look and feel. Keeping all of the touch points of your business, such as graphics on adverts, landing pages, emails, lead magnets and even printed items on brand, ensures your ideal clients have a strong client journey.

The effects of an inconsistent brand

An inconsistent brand has numerous negative effects on your business, having the basics of a brand identity throughout your collateral can stop you falling into any of these pitfalls and looking:

Unprofessional – having multiple graphics that all look different make your business look unprofessional. If you’re not going to invest in your own business, why would someone else invest in buying your services?

Forgetful – if your branding isn’t strong and doesn’t shout about what your business offers your clients then you won’t be remembered, and your client is more likely to look somewhere else for what they need. 

Confusing – does your brand deliver a clear message about what you do and who you do it for? The time for engagement and making an impact is significantly low, especially with social media being at a high, consumers just scroll endlessly, unless something catches their attention. If your branding isn’t clear then you won’t be noticed

brand identity on different platforms

What is the role of branding during virtual events?

consistent brand identity

As discussed above, your branding should be across all touch points to ensure a great client journey. Push to have your branding in as many marketing areas as possible for your event. Here are some ideas on where you can use your branding:

  • Event Hosting Platform
  • Invitation
  • Landing Page
  • Digital Marketing Materials
  • Printed Marketing Materials
  • Lead Magnets
  • Promotional Blogs
  • Promotional Videos
  • Presentations
  • Merchandise, such as t-shirts and baseball hats
  • Giveaways
  • Digital Campaigns
  • Email Campaigns

Your brand will make an impact, whether it be good or bad, budget or expensive

With the correct branding, your business should give a positive impression helping you to build and succeed. A professional look will make you feel more reputable, trustworthy and established as a business. In-turn, your clients will feel they can depend on and work with you and will be excited to book your event.

About Cheshire Design & Print

Hi I’m Amy, I help Brands & Marketing Professionals achieve professional designs by creating graphics that are on brand and make an impact. I help save loads of time by taking your ideas and bringing them to life so you can focus on other aspects of business and have peace of mind that your designs will be managed and delivered on time.

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