Isn’t that just a couple of posts on social media? – I hear you ask.
The short answer is ‘no’, the long answer being ‘of course not – event marketing certainly does not stop with a couple of posts on social media’. Events create opportunities for marketing and communications far beyond the capabilities of social media. In this workshop you will learn the basics of event marketing and what this entails.
In this workshops you will learn the basics of event marketing and the core elements that are known to increase audience engagement, so that they go browsers to event bookings.
We will cover:
- The basic elements of event marketing
- Must haves for an effective event strategy
- Key drivers for event attendance and event bookings
- Review some of the most effective communication channels (paid vs free)
- Look at communication opportunities for pre-, during- & post- event
Who is this workshop for:
Our workshop is for anyone wishing to discover the possibilities offered by events and face-to-face contact with their customers and prospects. From beginners to experienced amateurs, you are welcome. We’ll start with the basics before going into some essential topics in more detail.
This workshop will enable you to:
- Plan your next event with a comprehensive timeline of marketing and communications activity
- Identify the most effective communication channels
- Create event campaigns that drive undecided browsers to book onto your event