I have spent most of my career working closely with successful entrepreneurs… the very business owners who hired me.
The power of events ran (and still very much do) strongly through all of the businesses I have worked with and my keen eye on making events work harder for the business had quite the workout. Resulting in turning even the smallest number of followers into fans and bringing repeat revenue, including a £3 million product launch.
Having always worked in the educational events arena, I know exactly how powerful value-led transformations are. That’s why I focus so much on feel-good communications and value-led marketing with my clients.
Launching through a workshop or another type of event gives your audience the chance to meet you and learn from you. It also gives you the perfect platform to share your expertise, give a glimpse to your transformation and bring value to them by empowering them to achieve tangible results just from the short time they are with you.
I know only too well, how easy it is to get sucked into the kind of messaging that promises you 6 figure launches, gurus sharing with you their ‘tried & tested’ methods. Trouble is, you are a different person, your business is different and so is your audience. And so expecting the same results, no matter how driven you are, is simply unrealistic.
That’s why I really love helping coaches and mentors create a bespoke launch that is aligned with the way they work. In a way that feels good and is sustainable, without pressure tactics or a need to employ a team of pros. Creating the foundations that can grow your business on your own terms.