frequently asked questions

Event Strategy & Marketing Services FAQ:
Honest answers to our most asked questions to help you plan, market, and deliver events with impact.

Whether you’re exploring our Event Strategy Services or our Marketing Services, this FAQ is designed to give you clear, honest answers about how we work, what to expect, and the kind of results our clients see.

We’ve brought together the questions we’re asked most often — so you can make informed decisions with confidence and see how FORCE4 EVENTS could help you deliver your best event yet.

Have a question that isn’t covered here?
Get in touch with us and we’ll be happy to help.

FAQ: EVENT STRATEGY SERVICES

What does your event strategy service include?

It includes a deep dive into your goals, audience, and brand positioning, followed by a tailored strategy covering event formats, messaging, timelines, and ROI tracking. It’s designed to be actionable whether implemented in-house or with our support.

Do I have to work with FORCE4 EVENTS for implementation once I have the strategy?

 No, not at all. You can take the strategy to your team and implement it in-house. The strategy works as a standalone.

What kind of results have your clients seen from your strategies?

Clients have reported increased attendee engagement, stronger brand alignment, and measurable ROI improvements. There are case studies on our website.

How do you ensure your strategy aligns with our brand and goals?

We start with a discovery session to understand your brand, audience, and objectives. Every strategy is bespoke, built around your unique context and KPIs.

Can you help us measure the success of our event strategy?

Yes. We build in measurement frameworks from the start, including audience feedback, engagement metrics, and ROI indicators.

How long before an event should I start working with you?

 It depends on the size and complexity of your event. For larger events with hundreds of attendees, we recommend starting 6–9 months in advance. For smaller activations or internal events, 3 - 4 months may be sufficient. The earlier we start, the more strategic we can be - especially if you’re aiming to increase your share of voice in a competitive marketplace.

How long is a typical event marketing campaign?

Campaign length varies based on your goals and audience. A typical campaign runs for 6–12 weeks, but we adjust based on your expected attendance, lead time, and how much visibility you already have. If you're launching something new or entering a crowded space, a longer runway helps build momentum.

What if I need more help after the event strategy?

You have flexible options. You can invest in an extra day of ad hoc support or switch to a Power Package if you or your team needs a more specific input. Our Event Power Packages are: Content Refresh / Campaign Boost / Post Event Wrap Up. We offer a reduced day rate for repeat clients, making it easy to get the help you need without committing to a full campaign.

What is the ideal event size for applying FORCE4 EVENTS strategy?

Our strategy is designed for events with up to 1,000 attendees, in-person or virtual. Because our approach is bespoke to your event, it works across a variety of formats - from intimate workshops to mini conferences and specialist trade shows. This makes it ideal for purpose-driven organisations in sectors like community development, education, and sustainability, where meaningful engagement and clear impact matter more than scale alone.

FAQ: MARKETING SERVICES

What marketing services do you offer for event businesses?

As a content marketing consultancy, we offer campaign planning, content creation, social media management, email marketing, paid ads, and media partnerships - all tailored to your event business goals.

We’re not running our own events—can content marketing still help us build our employer brand?

Yes! You don’t need to host events to showcase your value. We help suppliers like stand builders, AV teams, and logistics providers create content that highlights your culture, craftsmanship, team stories, and behind-the-scenes expertise.

What kind of content works best for employer branding in the event industry?

Authentic, visual content performs best. Think team spotlights, project walkthroughs, time-lapse builds, client testimonials, and “day in the life” reels. We also help you share values-driven stories like sustainability efforts, training initiatives, and community impact.

What platforms do you work with?

We work across LinkedIn, Instagram, Facebook, YouTube, and email platforms like Mailchimp MailerLite, and Zoho. We also support media outreach and partnerships.

Can you help us repurpose event content for ongoing marketing?

Definitely. We turn event footage, talks, and user-generated content into assets for blogs, reels, newsletters, and future campaigns.

How do you help us reach the right audience - future employees, partners, and clients?

We tailor campaigns across LinkedIn, Instagram, and YouTube to reach industry professionals, freelancers, and potential hires. We also optimise your content for search and help you build a consistent presence across platforms.

We’re busy delivering projects - how much time do we need to invest?

,Very little. We work flexibly around your schedule. Ideally, we’d have 1–2 short catch-up calls (up to 1 hour) each month, to stay aligned with your latest news, team updates, and developments on the ground. This helps us keep your content fresh, relevant, and reflective of your current work. We even manage your content calendar and posting so your team can stay focused on delivery.

What results can we expect from employer branding content?

Clients typically see increased job applications, better retention, stronger team morale, and more inbound interest from partners and clients. It also helps position your business as a trusted, values-led supplier.

Do you offer packages or retainers for ongoing content marketing?

Yes. We offer monthly content packages, campaign-based support, and retainers that include strategy, creation, scheduling, and reporting. We’ll tailor it to your business goals and capacity.

How long do we need to work with you to see results?

We typically ask for a 3-month commitment for retainer work, which allows us to build momentum and consistency. Many clients start seeing impact - like increased visibility, engagement, and inbound interest - within weeks. But to fully appreciate the FORCE4 EVENTS effect, we recommend giving it 3 - 6 months.

Working with cause-driven organisations across a range of industries