Delivering A+ events for Education Boutique
Education Boutique, a tutoring company, approached Force 4 Events to support its UK-wide roadshow series. These free events were designed to build on the momentum of its successful Alternative Provision Conference. While also bringing together parents, case workers, SENCO’s and professionals to support the reintegration of pupils into schools.
Although the conference had already been organised in-house, the Education Boutique team recognised that the roadshow needed deeper expertise in strategic event planning. In particular, they wanted to ensure a seamless experience for both attendees and organisers across multiple location.
As a self-professed events geek with a background in planning and strategy, we wasted no time in getting started. In fact, we put plans in place that delivered so many leads and enquiries from just two events that the programme had to be paused to catch up with demand.
“I can’t recommend Raimonda’s event management support highly enough. From day one, I was impressed with her strategic, hands-on approach, and I immediately felt confident that our delegates would be presented with a seamless and highly professional event experience.
She also has a unique ability to make every event feel special, and I will certainly call on her for support in the future.”
Background: The events
The Alternative Provision events took place over lunchtime and provided delegates with the opportunity to connect and network in an intimate environment.
Free to attend, each event brought a chance to connect local providers, parents and case workers. Moreover they could share insights from each side of the re-integration process, therefore creating a collaborative space for dialogue and support.
Getting started: Strategic event planning
Our first task was to develop an event strategy to meet the business goals of Education Boutique. Namely visibility and brand association – positioning the provider as the glue between teachers, parents, case workers and local authorities.
Pre-promoting the events was a key part. To maximise reach we used multiple marketing channels to engage prospective delegates.
This included:
- An email campaign to the existing database targeting previous clients, partners and stakeholders.
- Social media posts reinforcing the email campaign messaging.
- Media outreach to relevant educational publications.
- Copywriting and content creation for the event collateral and other marketing materials.
In addition, we equipped exhibitors and speakers with promo packs containing social media and press templates and other key information they needed to promote their attendance.
To keep everyone aligned, we communicated all logistics and timing well in advance.
As a result, all teams remained in close contact leading up to each event.
The Education Boutique team and other stakeholders were kept informed every step of the way via progress reports and regular updates.
Event delivery and on-the-day execution
While the venues had already been secured, we stepped in to manage the logistics, including scheduling, set-up and registration flow.
Each event included:
- Inspiring talks and meaningful network opportunities.
- A dedicated Partner zone – a trade area showcasing a carefully curated selection of providers specialising in SEN support.
As additional partners came onboard, we acted as the central point of contact. We managed communications around exhibition space and activities, ensuring that the Partner Zone ran smoothly on the day.
Attending the events in person also meant that we could capture content, speak with the delegates and providers and obtain quotes and materials to continue building the momentum for future events in the series.
Measuring success: Monitoring and evaluation
Every client we work with has a slightly different metric against which they measure success.
For instance, for Education Boutique, the priority was getting the right people into the room.
Since the events, the team is regularly approached by people who were either at the events or who heard about them, and who recognise the Education Boutique brand as a result.
Anecdotal evidence suggests there is a greater association between the brand and the issue of reintegrating SEN learners back into schools. Futhermore analytics show engagement and visibility on social media improved.
Both events were well attended. As a result enquiries and leads soared, and the team have since signed contracts with a number of new clients, delivering a staggering 3,000% ROI.
Due to the overwhelming success, the team decided to pause the remainder of the programme. This allowed them time to handle the surge in enquiries and onboard additional consultants to fulfil the new contracts.
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