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Is your event attracting the right audience? Here’s how to tell.

Is your event attracting the right audience? Here’s how to tell.

by Raimonda Richardson | Aug 19, 2025 | Blog

Table of Contents Why the right audience matters more than a full guest list Signs you’ve nailed your audience targeting Red flags your event audience may not be quite right How to attract the right audience Final thought Your next 3 steps to attract the right...
Event ROI: How to measure success beyond attendance

Event ROI: How to measure success beyond attendance

by Raimonda Richardson | Jul 30, 2025 | Blog

Table of Contents What does “Event ROI” actually mean? Ways to measure event ROI that go beyond the numbers The right audience Engagement during the event Leads, sales and strategic growth Brand awareness and perception Relationship building and networking...
The Psychology of a Great Event: What Makes People Remember? 

The Psychology of a Great Event: What Makes People Remember? 

by Raimonda Richardson | Jul 9, 2025 | Blog

Let’s face it – most events blur together. You attend, you smile, you sip the coffee, and then… you forget. However, the truly great ones, the ones that stay with you long after the name tags come off, are different. That’s where the psychology of memorable events for...
Unlock Event Success: The must-have elements for high-converting sales page

Unlock Event Success: The must-have elements for high-converting sales page

by Raimonda Richardson | Oct 16, 2024 | Blog

If your event is packed with purpose, passion, and potential, but your ticket sales aren’t reflecting that — the problem might not be your event.   Your sales page might be.  A high-converting event sales page is far more than a place to share a date and booking link....
Launch without launching – the soft launch approach

Launch without launching – the soft launch approach

by Raimonda Richardson | Oct 3, 2024 | Blog

The prospect of launching a new service, programme, or course can be overwhelming for many business owners, so much so that they may never go ahead with it! Procrastination sets in and that new idea is never launched.  If launching a new service feels like a daunting...
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Recent Posts

  • Is your event attracting the right audience? Here’s how to tell.
  • Event ROI: How to measure success beyond attendance
  • The Psychology of a Great Event: What Makes People Remember? 
  • Unlock Event Success: The must-have elements for high-converting sales page
  • Launch without launching – the soft launch approach

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