case studies

Result:
Ticket sales target hit, Press coverage in 3 out of 5 key trade publications and 50% Audience growth in 3 months

“We got Rai back to work on our annual conference again as the ticket sales were low. Not only did we hit our ticket sales target but in just a few short months Rai had grown our followers on LinkedIn by 50%, increased engagement in our posts, and we had press coverage in 3 of the 5 key trade publications.”

Andrew, Optometric Equipment

Brief:
Event strategy and increasing booking numbers

Result:
Sell-out event with 80% attendance rate and a comprehensive event marketing activity to use time and time again

“4 weeks out from the event we had only 20% of our desired attendees. The event plan created was a real help in prompting actions and also gave ideas for future events where there was more time to deliver a more comprehensive event marketing activity. Result? We had a sell-out event with 80% attendance rate, which was more than we expected and the event was really well received. Rai definitely adds value to the event marketing process and has a wealth of knowledge and ideas that can benefit any event project.”

Claire, Giant Digital

Goal:
Bigger impact by launching a group programme without burnout.

Brief:
A fully booked mindfulness practitioner launching a group programme. Burned out following a cookie cutter live launching method and needed a less overwhelming way to enrol more people to her programme.

Result:
Bespoke launch method created with templates and support throughout. Doubling the enrolment number with each launch.

“Working with Rai to launch my course was the best decision I could have made.

I love the logical structure of her sessions and the bite-sized, achievable suggestions/ tasks, most of which I had no clue about before starting with Rai! She makes launching seem easy.”

Sally, Mindfulness Practitioner

Goal:
Needed launch process clarity for an on-demand course.

Brief:
A popular videographer created a DYI video course for content creators who wanted to grow with video. The course was run before in-person and David came to me when he had the virtual / on-demand version to launch. 

Result:
Gained clarity over the ideal target audience for the virtual course, a funnel of how to grow this audience, and created a clear process to unveiling it time and time again

“I had previously run both online and face-to-face versions of my video production training course but for the last 18 months, I had struggled to prioritise the work I knew I needed to do to bring a revised and updated version of the course to life.

The solution? Rai Richardson’s Launch Foundations course! 

In four sessions, I went from endlessly circling around without a clear direction to having an absolutely focused view of my target audience.

Rai helped me develop and refine the messaging about how the course would benefit my target audience and gave a me a series of easy to execute steps to follow, taking me right from the planning stage, through initial marketing to taking bookings and and getting everything in place ready for delivery.

If you have a course or training programme that has been sitting alone and neglected in the dusty recesses of your mind, I can absolutely recommend the Launch Foundations programme. You’ll be amazed at how much you can achieve (with Rai’s help!) in just four weeks.”

David Perry, David Perry Media