Creating an effective sales page for your event is essential to attracting the right audience and driving conversions. From compelling copy to engaging visuals and clear calls to action, there are several key elements that can make or break the success of your page. In this blog, we’ll explore the must-have features that will not only capture attention but also inspire action, ensuring your event stands out and reaches its full potential.
The basics
The who: that would be you, the host. Who are you and why are you an authority on this topic? Alternatively, if you are an affiliate or sponsor of the event, why are you attending and/or encouraging others to register as well?
The what: what is the event about? Conferences can be hyper-focused on a niche topic or they can be broad and come with loads of bells and whistles. Make sure you tell your audience what to expect.
The details: that’s the where and when. There is no need to get too specific at this point on the actual location (i.e. a Zoom link), but if it’s an online event, be sure to say that.
The details: that’s the where and when. There is no need to get too specific at this point on the actual location (i.e. a Zoom link), but if it’s an online event, be sure to say that.
The CTA: the event sales page will need to have several of these throughout. The event landing page has to pack a lot of information and users will be scrolling through it, so make sure they can navigate to a CTA to get their tickets at all times.
TIP: another huge requirement for your landing page is its shareability. When was the last time you booked concert tickets solo? Everyone wants to go to cool events with their friends. Make it easy for them.
The extras
Sold out: while it might be hard to sell out a virtual event, you can have a selection of tickets available at a particular price. Think early bird price for say the first 20 or limiting content depending on the ticket level chosen.
The Content: depending on the size of the event and how deep you would like to engage with your audience, consider answering typical attendee questions through dedicated areas that explain: ‘why attend’, ‘the schedule’ and the ‘FAQs’
Call to Action: create a unique footer for your event landing page which includes a very clear call to action, such as ‘get my tickets’. There, you can let your attendees add this event to their calendars right from the landing page or contact you directly.
Break it down: let your attendees know exactly what they’ll be getting if they book tickets for your conference or event.
FAQs: address common questions about the event, such as cancellation policies, COVID protocol, or how to attend virtual events, to remove objections.
Urgency/Limited time offers: highlight urgency by displaying limited-time pricing, ticket availability, or early-bird registration deadlines to motivate quicker action.
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