It’s a Monday morning, the post-event report is due in an hour, and your leadership team is scanning two dashboards. One shows attendance numbers. The other tracks leads generated. The tension is familiar, especially when the event in question wasn’t a...

You’ve got the venue booked, the agenda locked, and your speakers confirmed.  But if your event feels like it’s flying under the radar, there’s a good chance it needs stronger event marketing support. Even the most purpose-driven events struggle without the right...

You care, but where do you start?  For teams running conferences, summits, and community events, sustainability has become a must in event planning and marketing. Sustainability isn't just about how you plan an event, it's also about how you promote it. Adopting an...

Too busy to do it all? You know the feeling.  You’ve got an event to market and 150 seats to fill. Sponsors to please. Content to approve, and fifty other priorities on your desk.  You care deeply about the result, but there’s only so much your team can handle. Do you...

You’re juggling so many moving parts: email funnels, social campaigns, design assets, sponsor deals, content, logistics … the list goes on.   One night, as your brain hums with promotional ideas, you catch yourself wondering: “Am I doing all of this myself because I...

Events are powerful. They build community, spark conversations, and create lasting impact. But here’s the catch: the success of your event doesn’t start on the day. It starts weeks before, with the steps you take to get the right people registered, excited, and ready...

Hosting an event as a small business can feel like a leap of faith.   You’ve invested in the venue, planned the content, and invited your audience.   But when it comes to event ROI measurement, many businesses are left wondering: was it really worth it?  The truth is,...

You’ve poured time, energy, and budget into your event. The speakers are confirmed, the agenda is tight, and your branding is on point. But here’s the real question: are the people walking through the door the ones who will help you reach your business goals?  You're...

It’s Not Just About the Headcount You filled the room. Great. However did it work? It’s easy to judge an event’s success by how many people attended. Still numbers alone don’t mean impact. In reality, real return on investment (ROI) comes from what happens before,...

Let’s face it – most events blur together. You attend, you smile, you sip the coffee, and then… you forget. However, the truly great ones, the ones that stay with you long after the name tags come off, are different. That’s where the psychology of memorable events for...